A proof-led practice by Adelante Digital

Free Proof Gap Audit • Roanoke area

Find where the trust (and revenue) are falling out of the system.

We inspect your customer's full path from discovery to sale: what buyers see, what convinces them, how inquiries are handled, and what your reporting can actually prove and direct you to do next.

The free review is a focused first look. A full systems inspection is a separate paid service.

Request your free Proof Gap Audit →See what we inspect

What we inspect · free first look

Where does the buyer’s confidence break?

We check what is visible without account access, then follow one clear route toward an inquiry. This is a directional review, not a full channel-by-channel or CRM audit.

Findability

How you appear in a relevant local search and whether your profile makes the service and area clear.

Proof

Review recency and substance, visible customer evidence, and whether your claims are backed up on the page.

Path to inquiry

One website-to-contact route: is the next step clear, credible, and working from a buyer’s perspective?

What the free review includes

A useful first answer.

We share the most consequential gaps we can verify from that limited view, plus a recommended next step: fix a focused issue, consider a deeper diagnostic, or do nothing yet.

No system logins, no invented revenue-loss estimate, and no implied commitment to a paid service.

When the first look is not enough

The Customer Path Diagnostic

What you receive · paid diagnostic

A practical course of action based on data, not a page full of arbitrary numbers and service pitches

  • An evidence register separating verified facts from assumptions
  • An annotated map of discovery, conversion, follow-up, and revenue stages
  • Tracking and lead-path test results
  • A defensible leakage estimate only where the data supports one
  • A prioritized 90-day correction plan
  • A bounded implementation scope with dependencies and ownership

You should know what is broken, what it may cost, and what deserves to be fixed first.

The process · paid diagnostic

Built for owners who need clear answers, not vague promises or contract commitments.

1

Intake and access

We define your commercial goals, confirm the systems in use (or needed), and collect read-only access to your systems and profiles where possible.

2

Evidence collection

We review public visibility, pages, campaigns, calls, forms, CRM handling, and current reporting. We test real paths without disturbing live operations.

3

Gap analysis

We highlight messaging inconsistencies, operational gaps, tracking failures, and claims with missing evidence.

4

Readout and plan

You receive the map, findings, priorities, and a working session to decide what happens next.

Good fit

Established service businesses in the greater Roanoke area with a solid reputation and real demand

Your existing clientele love you. You already receive leads or spend on marketing. You're ready and willing to grow.

Poor fit

Businesses looking for a quick shortcut around offer or operating problems

The Customer Path Diagnostic is not a low-cost website quote, a promise of instant search engine rankings, or a complete replacement for answering your customers' calls. We're here to amplify businesses with solid reputations and high standards, not bend the truth for a profit.

Common questions

Before you apply

How long does a Customer Path Diagnostic take?

Most diagnostics take 10 to 15 business days after access and intake are complete.

Is the audit a sales proposal?

No. The paid Customer Path Diagnostic is a diagnostic with an evidence register, test results, a funnel map, and a prioritized 90-day correction plan. The free Proof Gap Audit is a smaller first look.

Do we have to use Era of Proof or Adelante Digital for implementation?

No. You can use our findings with your own team or another qualified partner.

Start with the most important question

Where does qualified business actually come from?

Request your free Proof Gap Audit